Tree Stories: Planting out of poverty in Ethiopia

July 16, 2015

















This year in Ethiopia, WeWOOD is working with Trees for the Future and the Konso Development Association to plant 55,000 trees. Every time you choose style with a conscience, you are making this kind of inspiring project possible. Thank you!

What makes the planting out of poverty project in Ethiopia special?
These days it's easy to become disheartened by do good projects. We often hear reports of administration and running costs eating up donated funds. We also hear of support that is really only a bandaid treatment to more complex problems. Here at humanity we are excited about the planting out of poverty project because it works with whole communities to gradually revitalise degraded soil.  Along the way, farmers learn about sustainable farming practices including how to plant diverse species to produce nutritious food, livestock fodder, timber for construction and wood to use as fuel. This is a smart project with a long-term vision. We are proud that every WeWOOD watch purchase contributes to this kind of inspiring project. We love how WeWOOD make seriously cool watches and are serious about their giving back culture. 


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